Thursday 11th February 2010
The launch of Redrow’s New Heritage Collection coincides with yet another innovation by the award winning housebuilder – the introduction of its very own broadband TV channel, believed to be a first for the UK housing industry.
Redrow TV will be dedicated to all things Redrow, keeping customers right up to date with all the latest news, products and development films.
Accessed via the internet, with a direct link from the company’s existing website, Redrow TV will be available wherever users get broadband – at home, at work, even on their mobile phone.
Kim Peters, Redrow’s group sales and marketing director, says: “These days, more than 60% of internet searches are for video content, because people would much rather watch and listen than read from the screen. Redrow TV is a unique service, giving them all the news they need, in a friendly format that they will want to visit again and again.
“It’s part and parcel of our more customer facing approach, giving people what they want – whether it’s traditional looking family homes with a nod to the past, the latest high-spec kitchens and bathrooms or the most up to date information delivered direct to their desktop in a watchable and entertaining format.”
The new TV channel will feature development overviews, detailed show home films – including the exciting New Heritage Collection – plus all the latest news, from new products and developments to wider market news, mortgages and more. The news content will be updated daily to keep it fresh, including ‘roving’ reports of site based activity.
There will also be specially filmed footage to explain the various incentives and help available to home buyers, such as part exchange, Mastermove – a service to help customers sell their existing property - and the Government-backed HomeBuy Direct, which provides eligible purchasers with a 30% equity loan towards the cost of their home.
Redrow TV can be accessed via the ‘See Redrow’ section of the existing website (www.redrow.co.uk
) or can be viewed directly at www.redrow.tv