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Overview and brand purpose

Our purpose is to create a better way for people to live. A high quality lifestyle for our customers delivers growing returns for our shareholders.

Our focus

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Creating a better way for people to live

Over Redrow’s history, spanning more than 40 years, it has earned a unique reputation for quality and building beautiful homes where people want to live. To help achieve this, Redrow has developed three sustainable business themes: Creating Thriving Communities by Building Responsibly and Valuing People. Implementing this strategy, whilst engaging with colleagues and stakeholders, helps Redrow deliver significant value to investors and the wider community.

2018 key achievements

130

Average outlets

+5%

£1,920m

Turnover

+16%

2,300

Employees

+5%

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A Better Way To Live

Why we do what we do is simple for us. We create a better way to live by developing thriving communities, building responsibly and valuing people. These key ideals translate into a set of principles, which are applied to every new place we build. These principles, that you can explore below, put people at the heart of our design, planning, building, sales and aftercare process. This allows communities to thrive for years to come.

Delivering excellence

We are proud to deliver excellence across our business. We achieve this by focusing on superior product, fantastic places and great people.

We have a proud and proven track record for constructing award-winning homes throughout England and Wales.

Attractive homes in sustainable living environments

Attractive homes in sustainable living environments.

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Excellence in design is fundamental to what we do. It’s an integral part of our business. Our design teams pride themselves on creating well designed and attractive homes within high quality living environments that are sustainable, healthy and vibrant.

Proven products and process at every stage

Proven products and process at every stage.

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Turning quality design into homes that flow seamlessly, is integral to our business. Our skilled technical teams ensure that every detail is carefully considered, with proven products, process and techniques employed throughout every stage.

Innovative, efficient and cost-effective construction

Innovative, efficient and cost-effective construction.

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The quality of our construction underpins our ability to deliver a quality home to all our customers. Our innovative, efficient and cost-effective build processes incorporate carefully researched, proven products, materials and technologies.

The key to our enviable reputation

The key to our enviable reputation.

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By consistently building our homes to a high specification, we have developed an enviable reputation within the industry for understanding what our customers want and need.

A range of products to suit different lifestyles

A range of products to suit different lifestyles.

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Our product portfolio has been carefully developed in order to offer a range of different homes to suit many different lifestyles. From period properties inspired by the past to the contemporary styles of today, there’s a Redrow home for everyone.

Creating homes for today and tomorrow

Creating homes for today and tomorrow.

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Through new ideas and innovative ways of thinking, we create homes that are right not just for today, but for tomorrow too. By continually refining what we do and embracing new technology, we ensure that we remain at the forefront of the industry by delivering efficiencies in productivity and communication.

All our homes are built by people, for people, and people are crucial to every aspect of our business

Attracting and retaining talented people

Attracting and retaining talented people.

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Whichever area of our business they work in, our people are fundamental to our business. As we grow we want our people to grow, so we continually invest in attracting and retaining talented staff, providing career development and training, and delivering succession planning for the future.

Delivering 5 Star care throughout

Delivering 5 Star care throughout.

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We work hard to delight our customers at every stage of their home buying process, from the first point of contact through to moving into their new home. Our site managers and customer service teams are dedicated to delivering 5 Star customer care throughout.

Creating homes, jobs and infrastructure

Creating homes, jobs and infrastructure.

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Each Redrow development not only creates a new community, but it also relates to an existing community and we aim to ensure that all these communities benefit from our development and investment, by creating much needed new homes, local jobs and wealth, as well as a new and improved infrastructure.

Maintaining the highest standards

Maintaining the highest standards.

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We are dedicated to maintaining the highest standards of health and safety as our business grows. We have expanded our own in-house dedicated team of health and safety professionals to ensure that our teams on site are properly trained, supported and audited.

Sharing ideas and experience

Sharing ideas and experience.

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At Redrow we encourage strong communication throughout all aspects of the business to enable everyone to share ideas and experiences, helping to build a stronger team and deliver profitable growth.

Investing in the future of our business

Investing in the future of our business.

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When people begin working with Redrow we believe it is just the start of what we hope will be a long and fruitful journey. By investing in the development of our people, we help to build careers and support lives for years to come. At our purpose built training centre in Tamworth, we have a dedicated learning and development team which aims to help our people to support the growth of our business and the future of the industry.

We're committed to finding, developing and managing locations in which people want to live, work and enjoy

Delivering sustainable and profitable growth

Delivering sustainable and profitable growth.

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The quality and location of our land bank is fundamental to delivering sustainable and profitable growth. Our experienced land teams focus on the investment and promotion of strategic land together with shorter term opportunities where we can add value through master planning and technical expertise.

A commitment to deliver on our promises

A commitment to deliver on our promises.

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High quality developments require a huge investment in finances, skills, partnerships and relationships, with the entire business operating with skill and professionalism to deliver on its promises. This company-wide commitment lies at the heart of everything we do.

Using local insight to offer a high level of support

Using local insight to offer a high level of support.

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Our network of regional offices gives us the local insight required to identify and develop attractive, profitable development opportunities across England and Wales, while also offering the high level of support services that customers and partners expect wherever they are located.

Our values

Our values are at the heart of our business. As one of the UK's leading residential housing developers, we create thriving communities by building responsibly and valuing people.

Read more about our values here

Our history

Over the last 40 years, Redrow has grown from a small civil engineering enterprise in North Wales to become one of the UK's leading housebuilders and a FTSE 250 company.

Read more about our history here

Other pages you may be interested in

Latest news
Latest news
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Sustainability
Sustainability
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Investor
Investor
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