My Redrow our online personal member’s area has grown from strength to strength since its launch in April 2013. Leading the way in the housebuilding industry, My Redrow enhances the home buying experience of our customers providing support from their initial search to moving into their new Redrow home.
One of the most exciting aspects of buying a new home is being able to personalise the interior. With innovation always in mind, My Redrow offers a unique opportunity enabling members to style their homes from an extensive range of choices and optional extras or upgrades, confirming and paying for their selections all online.
With a strategy to continually evolve and enhance the online customer experience, My Redrow was redeveloped and re-launched in early 2015. Working collaboratively with members to gather feedback and engaging with them during the redesign stage proved invaluable in developing a customer centric solution.
My Redrow was integrated with first phase of the Made For You customer service initiative in September 2015 and additional enhancements are planned to further improve customer engagement and maintain our position as a leading innovator in our market place.
Since the launch of the Arts & Crafts influenced Heritage Collection in 2010 we have further developed our housing portfolio. We have introduced large houses with an enhanced specification including our Premier house types and our Regent Collection of elegant townhouses.
We have also thought outside the box to develop our Abode Collection of homes, which brings modern apartment-style living to a two-storey house type environment.
We have worked closely with our kitchen designers to achieve handle-less kitchen units presented as ‘floating’ island and peninsular units; a contemporary and desirable feature. Open plan layouts maximise space and light, giving customers the ability to use their homes as they wish. Homes also have the advantage of underfloor heating and wet rooms for a quality spacious feel.