We are delighted to continue our partnerships with the Royal Society for the Protection of Birds (RSPB) and the Bumblebee Conservation Trust (BBCT) into 2016.
Our obligation to ensure we provide habitats for flora and fauna to flourish brings not only intrinsic benefits but also impacts positively on human health and well-being. We are improving how we enhance biodiversity as part our business activities and developing a value comparator for biodiversity initiatives is among the objectives in our Aspirations 2018 Action Plan.
Additionally, we have entered into an exciting partnership with the RSPB with whom we are working on a range of initiatives including individual project landscape and building design features, training workshops, round table seminars, and branded packs for operations staff on landscaping and Sustainable Urban Drainage Systems (SUDS), as well as information for customers.
One of the first projects the partnership is working on together is a new housing development planned on the former site of a 6000-space car park in Chaul End, Caddington, near Dunstable. The site, which is surrounded by woodland, provides a perfect opportunity to reintroduce wildlife-friendly habitats to land previously unsupportive of flora and fauna, something we are understandably very proud to be doing.
Working in partnership with the RSPB in designing developments from scratch, we hope to make a real difference to boost the populations of birds and other creatures in the areas in which we build.
“The RSPB understands the national need for more housing; our aim is for it to be nature friendly and therefore be better places for people to live. We are very pleased to be working with Redrow on this exciting project … we have a great opportunity to design just the kinds of things that nature, not just birds, need into the development, which can complement the surrounding environment, and so make a real difference.” Nigel Symes, RSPB
Redrow is proud to be the first UK homebuilder to partner with the Bumblebee Conservation Trust (BBCT), an award-winning charity, established in response to concerns over the observed crash in bumblebee populations. The Trust seeks to reverse bumblebee population declines by 2020 through raising awareness and increasing understanding about bumblebees and the social, economic, environmental and cultural benefits that they and other pollinators contribute.
As part of this exciting new partnership we have committed to introducing a series of eco-friendly habitats around our offices and housing developments to help boost bumblebee numbers, and support other important pollinators and local wildlife.
At our development in Old Park Village, Pinhoe, Devon, BBCT is providing us with specific guidance and advice for our landscaping design to create pollinator friendly habitats. To raise awareness with our customers we have developed a co-branded seed dispenser tray and free packets of pollinator friendly seeds for all of our sales offices, together with co-branded PR material such as a “Gardening for Wildlife” leaflet, seed-impregnated change-of-address cards and welcome cards. Our partnership has also inspired a bee and nature themed bedroom design at our show home at Windsor Park, in Wakefield, West Yorkshire and development of “eco-garden” choices for our MyRedrow customer options portfolio are in hand.
Meanwhile, closer to home we have worked with BBCT to create pollinator friendly landscape areas in the parkland around our head office at St David’s Park, Flintshire, where staff recently enjoyed bumblebee safaris with Sinead Lynch from BBCT to identify species and find out more about these amazing creatures.
“We are excited to be working with Redrow to create beautiful and harmonious landscapes for bumblebees that are in tune with nature... As a responsible developer, Redrow could set the industry standard for collaboration with a wildlife NGO” Lucy Rothstein, BBCT’s CEO.